How It Works | Brand Building Process

Stage 1 of 5

Define

Answer a few questions to find your brand style, then tell us about your audience and where your business sits. Your answers guide the choices and recommendations ahead.

Behind the scenes

Designer thinking, built in.

Curated

Every colour palette and typeface in Branana is selected by a designer. Every unique logo symbol shown to you is reviewed too.

Organised

Thousands of colour and font options are organised by brand style and tagged with detailed design characteristics.

Matched

Your brief determines your brand style. AI then uses your answers to recommend the strongest matches within it.

A complementary headline and body font pairing

Paired

The logo, colour and type options within each style are selected to work together, so you can skip the guesswork.

Checked

All fonts are checked for legibility and all colour combinations for contrast by a designer.

Prepared

Your final brand is turned into a complete online guide, with your logo and font files packaged and ready to use.

You don’t need to have it all figured out.

Start with what you know

A few straightforward questions are enough to get moving.

Go at your own pace

Save your progress, leave and come back whenever you need to.

No blank canvas

Choose from a focused set of designer-curated options.

Ask a designer

Ask a designer for feedback at two points before you finalise.

Guidance at every step

Clear explanations help you make each choice with confidence.

You have the final say

See everything together and change your choices until it feels right.

From brief to brand.

Define

Define

Build

Build

Review

Review

Ask

Ask

Done

Done

Behind the scenes

You don’t need to have it all figured out.

Leave with it all

Ambition looks good on you.