Last updated: 7 September 2026
Plain English first: We collect your email to operate your account and keep you updated, your brand inputs to run the system, and basic usage data to improve Branana. Some features use third-party services, including AI tools, to create your brand outputs. We don't sell your personal information.
Branana is a brand-building system for small businesses, operated from Melbourne, Australia.
When this policy refers to:
You can reach us at hello@branana.app.
Email address and name
We collect your email address and name when you join the waitlist, create an account or communicate with us.
We use it to manage your account, send transactional communications and, where you have opted in, send product updates and marketing communications.
You can unsubscribe from marketing emails at any time.
Brand inputs and generated outputs
When you use Branana, you provide information about your business, such as your business name, industry, style preferences, colour choices and other brand decisions.
We use this information to operate Branana and generate your brand system outputs.
We use OpenAI's artificial intelligence services to help write text pop-ups. The data you input to create pop-ups includes your business name, the nature of your business, and its industry, location and main competitors. This data, which may include personal information, is sent to OpenAI for processing. OpenAI does not use this data to train its models, as we do not opt in to that use. OpenAI may retain the data and its outputs for a limited period for safety and abuse-monitoring purposes in accordance with its applicable data policies.
Generated logo symbol options may also be reviewed by authorised Branana personnel or service providers before they are presented to you.
We do not sell your brand inputs. We use them to provide Branana to you, to improve and troubleshoot the service, and (unless you opt out) to showcase examples of work as described in our Terms of Service.
Payment details
Payments are processed by third-party payment providers.
We do not store your full card number, CVV or full payment credentials on our servers. We receive transaction information and confirmation required to process and fulfil your purchase.
Usage and analytics data
We collect information about how Branana is used so we can understand how the product performs and improve the experience.
This may include pages or screens visited, interactions with features, completion and drop-off points, clicks, scrolling, session duration, device and browser information, and pseudonymous identifiers used to distinguish sessions or users.
We may use third-party analytics, product-improvement and advertising-measurement services, including Google Analytics, Microsoft Clarity and Meta Pixel. Google Analytics helps us understand website usage. Microsoft Clarity may create session replays that reconstruct how users interact with Branana, such as clicks, scrolling and navigation through the product. Sensitive input fields are masked or excluded from these recordings where supported. Meta Pixel helps us measure advertising performance and understand visits generated by our campaigns. These services may use cookies or pseudonymous identifiers to distinguish sessions or visitors. Where required by law, non-essential analytics and marketing technologies are activated only after consent. You can change your choices at any time through the Cookie preferences link.
We use this information only for product analytics, troubleshooting and improving Branana.
You authorise us to disclose your personal information to our third-party hosting and infrastructure service providers. Some of them store or process information outside Australia, including in the United States and New Zealand. We take reasonable technical and organisational measures to protect personal information from unauthorised access, disclosure, misuse or loss.
We retain personal information for as long as reasonably necessary to provide Branana, maintain appropriate business records, comply with legal obligations and resolve disputes.
When personal information is no longer reasonably required, we delete or de-identify it, subject to technical, legal and record-keeping requirements.
We do not sell your personal information.
We may share personal information with service providers where reasonably necessary to operate Branana, including payment processors, AI service providers, analytics providers, email delivery services, hosting and infrastructure providers, and authorised service providers involved in reviewing generated brand outputs. If a service provider transfers, processes or stores your personal information outside Australia, we take reasonable steps to ensure the information is handled in accordance with applicable privacy requirements and the provider's contractual and privacy obligations.
We may also disclose personal information where required by law, to protect the rights or security of us or others, or in connection with a business restructuring, sale or transfer.
Branana uses cookies and similar technologies to keep you logged in, remember preferences, operate the service and understand how the product is used.
We may also use analytics technologies provided by services such as Google Analytics and Microsoft Clarity. These services may use cookies or pseudonymous identifiers to understand interactions with Branana and distinguish between sessions or visitors.
Where required by applicable law, we will ask for your consent before using non-essential analytics cookies or similar technologies. You can also manage cookies through your browser settings, although disabling essential cookies may prevent some parts of Branana from working correctly.
Depending on where you live, privacy law may give you rights in relation to your personal information, including rights to request access, correction or deletion, object to or restrict certain processing, or withdraw consent where processing is based on consent.
You may also opt out of marketing communications at any time.
To make a privacy request or raise a concern, email hello@branana.app. We will respond within the timeframe required by applicable law.
Branana is not intended for anyone under the age of 16, and we do not knowingly collect personal information from children under 16.
We may update this policy as Branana and the services we use evolve.
If we make material changes, we may notify you by email or through a notice on the website or app.
The date at the top of this page shows when the policy was last updated.
For privacy questions, requests or concerns, contact:
hello@branana.app
If you're not satisfied with our response, you can complain to the Office of the Australian Information Commissioner (oaic.gov.au) or the privacy office in your location.
