Best for: service businesses, hospitality, portfolios and straightforward websites.
Easy to apply a site-wide palette and typography system through Site Styles. Squarespace currently lets users manage site-wide fonts and colour palettes centrally.
Best for: businesses primarily selling products online. Its theme settings provide central controls for logos, colours and typography, which makes it relatively straightforward to transfer a Branana system into a store.
Dupe: Best for candid, everyday imagery with a relaxed feel. A good starting point for social posts and lifestyle content.
Death to Stock: Best for creative, art-directed photography and video with a strong point of view. A paid option for campaigns and brands looking for something less conventional.
Unsplash: Best for a broad range of photography, from people and places to food and interiors. Handy for websites, presentations and everyday content, with free and paid collections.
Check the image’s licence covers how you plan to use it.
Common questions
Does Branana build websites?
Not currently. Branana gives you the brand system to build from. You can apply it yourself using a website builder or give your brand guide to a designer or developer.
Can I use my Branana brand in Canva?
Yes. Your logo, colours and typography can be brought into Canva so you can create everyday branded material without starting from scratch.
Can I give my Branana brand to a designer?
Absolutely. That's one of the purposes of your brand guide. It gives future collaborators a clear understanding of the identity they're working with.
What if I need something my guide doesn't cover?
Your brand guide is a starting system, not a restriction on your business forever. New applications can extend it over time (just make sure new decisions build on the existing identity rather than replacing it).