At some point, you might want someone else to help bring your brand to life. That could be a web designer, developer, packaging designer, social media manager, photographer, signwriter, printer or marketing team.
Having a Branana brand means you don't need to explain everything from scratch. The main decisions about your logo, colours, fonts and writing style have already been made, so the person you're working with can spend more time on the thing you actually need them to create.
Your Branana brand guide is the easiest place to start. You can create a shareable link to your guide (with a password), then send the link and password to whoever you're working with. They can view your brand guidelines online and download the supplied brand assets they need.
This gives them one place to check your text logo, logo symbol, colours, fonts, writing style and guidance for using them. It also means you don't need to attach a folder of files and explain which colour code or logo version is the right one every time someone new works on your business.
Once they've looked through the guide, brief them on the thing you need made, rather than asking them to work out what your brand should be. For example, if you're hiring someone to build a website, your Branana guide covers the existing brand. Your brief can focus on what the website needs to contain, who it's for and what you want people to do when they visit.
A useful brief doesn't need to be long or full of design language. It just needs to give someone enough information to understand the job and make good decisions.
What are we making?
Be clear about the output. For example, a five-page website, a shop sign, a set of social templates or new product packaging.
Who is it for?
Explain who your customers are and anything useful about what they're looking for.
What does it need to do?
Think about the main purpose. A website might need to generate enquiries, while packaging might need to stand out on a shelf and clearly explain the product.
What do we already have?
Share any copy, photography, product information, measurements or other material that will help them do the job.
What brand should it follow?
Send your Branana brand guide link and password so they can see the guidelines and download the right assets.
You can also share examples of things you like if they help explain the job, but they don't need to replace the brand direction you've already chosen.
Your Branana guide covers the core parts of your identity, but it can't predict every single thing your business might need in the future. A designer or other creative professional may sometimes need to make new decisions, like choosing an illustration style, developing a website layout or working out how your brand should appear across a new type of packaging.
That's completely normal. The aim isn't to stop anyone from adding to the brand. It's to give them a solid foundation so new ideas feel connected to what's already there.
As your business grows, different people might help you make different things. Giving each of them the same brand guide makes it much easier to keep everything heading in the same direction.
