Your Branana brand gives you the main parts of your identity: your logos, colours, fonts and writing style. As you start using them, you’ll probably find you need a few more things, like social templates, photography, illustrations, packaging layouts or a presentation you can reuse.
You don’t need to work all of that out before you start. The most useful additions usually come from making things and noticing what’s missing. Your existing brand gives you a starting point for deciding what those additions should look and feel like.
Start with something your business actually needs. If you send proposals every week, a proposal template could save you time. If your service is difficult to explain, a set of simple diagrams might make it clearer. If you sell a physical product, a pattern could help make your packaging more recognisable.
Useful ways to extend your toolkit include:
You don’t need everything on that list. Start with the addition that will be most useful, try it in a real application and build from there.
Your existing colours, fonts and logos should still do most of the work. Before introducing something new, try changing the layout, scale, crop or balance of what you already have.
A few things to avoid:
You see your own brand more often than most customers do. Familiar choices may start to feel repetitive to you while other people are still learning to recognise them.
Consistency becomes easier when you can explain what makes something right for your brand.
For photography, that might mean natural light, warm colours and people doing real things rather than posing for the camera. For illustrations, it could mean simple shapes, a limited palette and very little detail. Diagrams might use your existing fonts, the same line thickness and a consistent approach to labels.
Patterns and graphics need a little guidance too. Decide where they help, how prominent they should be and when a plain background works better. A pattern that looks good on wrapping paper might make a presentation difficult to read.
Save a few examples and write down the decisions that matter. You don’t need a long set of rules; someone helping you should be able to understand the direction and make the next piece feel connected.
Test an addition in the places you expect to use it. Put an illustration on a website page, try a pattern on packaging or use a new template for an actual presentation.
Check it alongside your existing material. Does it suit the same personality? Is the information easy to read? Does it work at the size you need? Can you or your team use it without rebuilding it each time?
If you need another font, colour or a more substantial change, consider getting a designer involved. Share your Branana brand guide, examples of what you already use and the specific problem you need to solve.
Once an addition works, save the approved files alongside your existing brand assets. Include editable versions, finished exports and a short note explaining how to use them.
Keep temporary campaign material separate from everyday templates so a one-off promotion doesn’t accidentally become the starting point for everything else. Move outdated versions out of the main folder, and make sure anyone creating material for your business knows where the current files live.
Over time, this gives you a toolkit shaped around how your business actually communicates, with fewer decisions to make each time.
