Once you have your Branana brand, you can use it for all the things your business needs day to day, like social posts, presentations, menus, flyers, documents, price lists and simple ads. You don't need to come up with a new look each time. The point of having a brand is that the main decisions have already been made for you.
Canva is one of the easiest places to put those decisions into practice. You can take the logo, colours, fonts and writing style from your Branana brand guide and use them as the starting point for whatever you need to make next. That way, even simple things you create yourself can still feel like part of the same brand.
When you finish your brand in Branana, your online brand guide brings everything together in one place. It includes your logo and logo symbol, your brand colours, your headline and body fonts, and guidance for how your business should sound. These are the things you will want to bring across when setting yourself up in Canva.
Start by uploading the logo files supplied with your brand rather than recreating your logo yourself. Add the exact HEX codes from your brand guide so you are using the right colours, and choose your Branana fonts wherever they are available. If your Canva plan includes Brand Kit, you can save these parts of your brand there so they are ready whenever you start a new design.
What to bring across: your logo files, logo symbol, brand colours, headline font, body font and writing style.
Learn how to set up a Canva Brand Kit
https://www.canva.com/learn/how-to-build-a-brand-kit/
If you need to upload a font that is not already available in Canva, Canva supports common font formats on eligible plans. You will also need to make sure the font licence allows you to upload and use it there.
Check Canva’s supported upload formats
https://www.canva.com/help/upload-formats-requirements/
Once the basics are set up, it is worth making a few templates for the things your business needs regularly. That might be an Instagram post, an Instagram story, a presentation cover, a promotion or a simple announcement. You do not need dozens of templates. A few useful starting points can save you from making the same decisions over and over again.
You can also start with one of Canva’s ready-made templates. Think of it as a layout rather than a finished design for your business. Swap in your own colours, use your own fonts, add your logo and adjust the imagery and wording until it feels like it belongs to your brand. Canva has templates for things like social posts, presentations, flyers, menus, business cards and documents, so it can be a useful place to start when you know what you need to make but do not want to begin with a blank page.
Browse Canva templates
https://www.canva.com/templates/
As your business grows, you will naturally need new things. You might need a Christmas promotion one month, a new menu the next, and a presentation after that. Your Branana brand guide gives you something to come back to each time, so you are not starting from scratch or slowly drifting into a completely different look.
You do not need everything you make to look identical. The aim is simply for it to feel like it came from the same business. Keep using the same logo, colours, fonts and general writing style, then let the layout and content change depending on what you are making.
