Your brand can show up on all sorts of physical things, from business cards and menus to packaging, signage, stickers, uniforms and shopfronts. Printing works a little differently from designing for a screen, but you do not need to become a print expert to get a good result.
Your Branana download pack gives you logo files made for print, and your online brand guide gives you the colour information your supplier may need. From there, a good printer, signwriter or manufacturer can help work out the best way to reproduce your brand on whatever you are making.
For most professional print jobs, send the CMYK PDF version of your logo from your Branana download pack. This is the best version for print because it uses print colour values and contains vector artwork, which means your supplier can scale it up or down without the logo becoming blurry. Avoid sending screenshots or images copied from your website. If you are making something more specialised, like embroidery, cut vinyl or signage, ask your supplier which file format they prefer.
You can also use your online Branana brand guide to share your colour values. HEX and RGB are useful references for the colours you see on screen, while CMYK is used for most full-colour printing. Your supplied CMYK logo PDFs already use the print versions of your brand colours.
It is important to know that printed colour will not look exactly the same as the RGB colour you see on your screen. Screens create colour using light, while print uses ink on a physical material. The paper, fabric, finish, ink and printing method can all change how a colour looks.
Learn more about RGB and CMYK colours
https://helpx.adobe.com/creative-cloud/apps/colors/understand-color-modes.html
Branana does not supply Pantone colour references. If a supplier asks for one, share the RGB values from your brand guide and ask them to recommend the closest colour match for the material and printing process they are using.
Once your supplier has the artwork, let them know that the logo should not be stretched, redrawn or changed, and that the supplied colours should be used as the starting point. If something needs to change because of the production method, ask them to discuss it with you first.
For anything being made in a large quantity, using an expensive material or involving a specialist finish, ask for a proof or sample before approving the full job. A digital proof is useful for checking things like wording, layout, logo placement and size, but it cannot reliably show you exactly how the finished colour will look.
For colour, the safest option is a physical test print or production sample made using the intended material and process wherever possible. Different printers and materials can reproduce the same colour differently, so this gives you a much better idea of what the finished result will actually look like.
Learn more about preparing artwork for professional printing
https://helpx.adobe.com/au/illustrator/using/creating-pdf-files.html
You do not need to understand every printing method yourself. Give your supplier the right logo files, share your brand colour information and use their production knowledge to work out the best way to make it.
