When you finish your brand in Branana, your online brand guide brings the main parts of it together in one place. It shows you your logos, colours, fonts and writing style, along with simple guidance for how to use them.
You don’t need to read it from top to bottom every time you make something. Think of it as your point of reference. If you’re building a website, making a social post, ordering a sign or briefing someone else, open the guide and check the parts that matter for that job.
The first sections of your guide cover your Text Logo, Logo Symbol and Logo Lockups. These show you the different versions of your logo, where each one works best, which colours to use on different backgrounds and how much clear space to leave around them. Your lockups also come in horizontal and vertical versions, so you can choose the one that fits the space rather than squeezing the wrong version into it.
Your Colour section gives you the exact values for your palette and explains the job each colour should do. You’ll find HEX and RGB values for digital use and CMYK values for print, along with guidance for balancing your primary, secondary, background and accent colours. The guide also shows which text and button colour combinations have enough contrast, so you don’t have to guess whether something will be easy to read.
The Brand Fonts section shows you which typeface to use for headlines, body copy and smaller labels or captions. It also gives you the recommended case, spacing and line height for each style. You don’t need to understand all of those terms straight away. If you’re setting up your website, Canva or another design tool, you can simply use the values shown in your guide as your starting point.
Your Writing Style is the verbal side of the brand. It gives you a few simple attributes and a guiding principle to refer back to when you’re writing things like website copy, captions, emails or promotions. It helps the words feel connected to the visual brand, rather than sounding completely different depending on who wrote them.
Finally, the File Formats section tells you which logo file to use for different jobs. SVG is useful for websites, PNG works well for things like social media, presentations and email signatures, and PDF is the version to send for professional print work.
You’ll probably use different parts of the guide for different jobs. If you’re making an Instagram post, you might check your colours, fonts and logo. If you’re building a website, you’ll probably use your logo files, HEX colours, typography and writing style. If you’re sending something to a printer, the file formats and colour sections become more important.
The guide is also useful when someone else is working on your business. You can create a shareable link to your Branana brand guide (with a password), and send it to a designer, developer, printer or other supplier. They can review the guidelines and download the brand assets they need without you having to explain the whole brand again.
As your business grows, you’ll make things that aren’t shown inside the guide itself. That’s completely normal. The guide isn’t there to give you a template for every possible situation. It gives you a set of decisions to come back to, so whatever you make next still feels connected to the same brand.
